From Eau de Parfum to Extrait de Parfum: the Prestige Paris Collection Moves Upmarket
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Behind the new design of the Collection Prestige Paris lies a change you cannot see, but can feel: our fragrances are moving from eau de parfum to extrait de parfum. This is no marketing gimmick. It is the highest concentration in perfumery, the one used by the great houses for their most precious creations. Here is what that means for you in practical terms.
Eau de parfum, extrait… what are we talking about?
A perfume is a blend of fragrance materials diluted in alcohol. What distinguishes the categories is the concentration level of fragrance materials. The higher it is, the more intense the perfume is, the longer it lasts, and the more pronounced the trail it leaves.
| Category | Indicative concentration | Average longevity |
|---|---|---|
| Eau de toilette | ~5–15 % | 2 to 4 hours |
| Eau de parfum | ~15–20 % | 4 to 8 hours |
| Extrait de parfum | ~20–30 % and higher | 8 hours to all day |
By moving to extrait de parfum, Collection Prestige Paris joins the most prestigious segment of perfumery—that of the concentrations used by niche and prestige houses.
What you will notice
- Longer longevity: the fragrance remains noticeable all day, and often still on your clothes the next day.
- A more noticeable trail: the olfactory trail you leave behind gains intensity and elegance.
- Richer base notes: wood, amber, vanilla, oud, and musk express themselves with more depth and longevity.
- Fewer sprays needed: one to two sprays are enough, so the bottle lasts longer.
Why this choice now?
Our promise has always been to democratize olfactory luxury: to offer the emotion of the great houses without the prohibitive price. By moving to extrait de parfum, we are narrowing the gap even further with the originals that inspire our fragrances. Many prestige perfumes priced at €200 to €400 are precisely offered as extrait: it was only logical to align our concentration with this standard, while keeping our prices affordable.
In other words: you get more perfume, literally, for the same budget.
How to make the most of an extrait de parfum
A higher concentration is used a little differently. Here are a few simple tips:
| Tip | Why |
|---|---|
| Spray 1 to 2 sprays, no more | The intensity is higher: there is no need to use a lot |
| Target the pulse points | Wrists, neck, behind the ears: the heat diffuses the trail |
| Do not rub your wrists | Rubbing breaks the most delicate notes |
| Apply to moisturized skin | Nourished skin retains the fragrance better and longer |
For whom does extrait de parfum really make a difference?
| Profile | Main benefit |
|---|---|
| The one who complains that “it doesn’t last” | The extended longevity directly addresses this frustration |
| The lover of woody and oriental notes | The rich base notes express themselves fully in extrait |
| The one looking for a serious alternative to prestige | The same concentration category as the great originals |
In summary
The move to extrait de parfum means more intensity, more longevity, more trail—without a price change. Combined with the new contemporary design, it brings Collection Prestige Paris into a new dimension. Discover the fragrances now available as extrait de parfum in our Collection Prestige Paris, and for personalized advice, write to our consultant on WhatsApp at +33 7 51 03 60 26.
